Hip hop legend. Reality TV star. Oversized-pant pioneer. Social Media and marketing expert?
Yes, it’s true — MC Hammer has emerged from the depths of music television has-beens as an Ivy League social media strategist and national business lecturer.
Hammer (@mchammer) is this summer’s keynote speaker at the Gravity Summit Social Media Marketing for Business conference at the Harvard Faculty Club.
“Speakers invited to participate at Gravity Summit events are selected based on industry expertise and thought-leadership,” says Beverly Macy, CEO of Gravity Summit. “We are delighted Hammer has agreed to provide his unique insights into social media marketing strategies and know our business audience will benefit greatly from his marketing savvy and social media expertise.”
Earlier this year, Hammer participated in social media panel discussions at the Harvard Business School and Stanford University. At Stanford He said that yes, he will tweet trivial information like what he’s having for breakfast. But he also bets that his followers will be buying him lunch because of their relationship.
For a music star who’d all but disappeared a few years ago, that sounds like great ROI.
Watch a portion of the MC Hammer Stanford panel discussion here.
Tags: Social Media, trends, Twitter
