In a New York Times article, journalist Steve Lohr wrote,
“So far, the news media are gingerly stepping into the field of ‘search engine optimization.’ It is a booming business, estimated at $1.25 billion in revenue worldwide last year, and projected to more than double this year.
The search-engine ‘bots’ that crawl the Web are increasingly influential, delivering 30 percent or more of the traffic … And traffic means readers and advertisers, at a time when the mainstream media is desperately trying to make a living on the Web.”
Think of Google as a big, global phone directory. If you have the biggest ad on the page for a particular topic, and you are the first listed, you are most likely going to get responses and calls. The same thing works for websites and blogs. Give Google (or Yahoo! or Bing, or any search engine for that matter) something to look at – get noticed. Have you ever continued to search past the first, say, two or three result pages? Not too many people do. Chances are that if what a consumer is looking for does not pop up and scream, “Hey, click me! I look like a credible website that Google ranks pretty high!” the Web goers will simply choose a different search keyword(s). The dominant Google, pretty much controls the exchange of businesses and knowledge of, on the web.
A successful post has got search engine optimization in mind. Including relevant key phrases in the blog title, tags, the header and body text allows search engines to determine the purpose or topic of your site and the posts within it. (This is the part where searchers will decide to click or not after briefly reading the small sample text displayed, provided by the search engine).
Moreover, you ultimately want your audience to be talking and saying positive things about your product or service. (Cough… social media… eh hem). There are many ways that SEO can be beneficial to your company or organization. So let’s not get picked last in gym class this time around, and really start moving forward with the help of search engine marketing.
