eMarketer recently reported that the majority of professionals are using social media to market, collaborate internally and manage customer service. And, we think this is great that so many people are embracing these tools that can help make their day-to-day tasks more efficient, help them reach a wider audience and can help manage consumers’ opinions and perceptions.
The bad news? The minority are actually measuring the effects that their social media outreach has.
Social media can be measured quite easily, but only once you have concrete goals in place. Goals such as “Increase Facebook Fans by 10 percent this month” can easily be tracked using Facebook Insights. Third-party Twitter apps even offer solutions for measuring your outreach via the micro-blogging site. For instance a goal such as “Double @replies this month,” can be assessed and measured using services such as Twitter Friends.
Whether you’re just starting to use social media, or you’ve been ahead of the curve, always make sure to set goals and measure your outreach’s effectiveness.
Tags: Facebook, goals, measuring, metrics, online marketing, Social Media, Twitter
