If the public leads marketers, and the public’s eyes wander over to social networking sites, what’s an SMO to do? Follow them (pun intended).
Regardless of how social networks and the millions of users feel about it, the social media environment is increasingly going to be used as a marketing tool. As Internet users gravitate towards this realm and towards each other, online marketing is likely to take a community-based focus. We know that the ultimate goal here is to expose a marketing campaign to as many eyes as possible.
What’s going to happen when The Wall Street Journal starts charging money each week for people to view their news content? It’s happening, according to paidContent. With social media gaining popularity exponentially and the rate at which news content is distributed, sources are going to have to get creative. Sure, there are going to be a select few who will pay for the news, but the rest will join the large number of people flocking to Twitter for engagement, their local news, New York Times or BBC fix. News (worth paying for) more than likely will have gone viral after the first two hours anyhow.
Personalized communication can be maintained between a brand and its audience or customer base. More than ever, social media marketing can open up endless opportunities for smaller organizations. Do you own a small business or are you starting up a local non-profit? Keep in mind some simple SMO methods to generate maximum publicity – be social.
Tags: Small Business, SMO, Social Media
