Jessica Carlson

10/20/2009

Start thinking about your Return On Influence, too
01:35 pm by Jessica Carlson

iJustineWhether you’re a political organization or a business, everyone can create brand advocates. The digital world offers a magnitude of mediums for your organization to reach out to people and potentially create brand advocates.

But what happens if everyone with in your network really just doesn’t care that much? Sure, they like your tweets and Facebook photos, but they really aren’t too keen on relaying your message to their network because they’re lacking the true passion for what you do. What happens if your biggest potential brand advocates don’t even know you exist?

Luckily, IWS is teaming up with Radian6 to help determine the biggest influencers in any given arena. This comprehensive social media and Internet activity aggregator helps us determine those key influencers who can help promote your organization’s message. Whether it’s a @TwitterUser with thousands of followers or an independent blogger with a following the size of a modest city, IWS can help you get your message out to an even larger audience than you currently are reaching.

This service can also help determine if your competition is screaming over you and dominating the conversation – and better yet, we have the expertise to help you get back on top. We’re also able to determine the overall sentiment behind all the chatter about your brand and generate leads and conduct customer service and support on your behalf.

Now, not only can we easily track your return on investment, but we can also show your return on influence.

Tags: , , , , ,

Leave a Reply