Did you know that 46% of U.S. online retailers are missing out on the best, most time-tested way to spread their message? It’s true. Based on an August 2009 survey by Smith-Harmon, 46% of email marketers aren’t asking their audience to spread the word.

Word of mouth is still the most popular way to receive information about a product or campaign. With the rise of social networking, this has become even easier, yet only 6% of the marketing emails sampled  asked their audience to share with your social network. 41% had some type of ‘Forward to a Friend’ message or feature.

This alarming statistic is courtesy of eMarketer.com.  This great service has statistics for everything. Want to know what type of information U.S. Female Internet Users With and Without Children are Most Interested in Receiving via Email? They have it.  Want to know which free email platforms have the highest open rates? Now IWS can provide its clients this service thanks to our partnership with eMarketer.

This entry was posted on Tuesday, October 13th, 2009 at 3:35 pm and is filed under Advertising, Email, Online trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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