Want to thrive in social media? Look different than everyone else at the party.
Being on Twitter and Facebook is still relatively new to marketers and brands alike, but more and more companies, businesses and entrepreneurs will have a full-blown social media strategy (or attempt at) sooner than later. There are other online influential communities, not to be forgotten – maybe your audience’s most prevalent discussions are in forums, or scribd or whatever it may be.
Solution? Learn to create.
You should spend a little over ¼ of your time developing creativity. Your efforts in content creation are just as important (if not more) than connectivity and communication. Creativity can build blogs, viral videos, compelling email newsletters, and promote attractive media or applications. Need some assistance? Think crowdsourcing and co-creating. Two brains are better than one, so make a few friends!
Since we are human, and people get sick of repetitiveness, we seek out new material. A recent post by adAge touches on the “Big Idea” and how sometimes it can come from the exploration of a new technology or method that enhances consumer connection. It says,
Creative ingenuity lies within the idea, the technology, the concept, the innovation and, perhaps most important, the Holy Grail: consumer connection. Word of mouth is more prevalent than ever and interactive communities have an increasingly louder and more influential voice and are stronger (and sometimes the only) sources of breaking news stories.
These webs we now co-exist in weren’t made for Branded Co. XYZ (It had something to do with Al Gore and a big hole in the ozone layer… I forget now). But anyhow, find yourself a developer buddy and get creative.
Kleenex: getmommed
Tags: Getmommed, Kleenex, Social Media
