There was a recent post by eMarketer that discussed a growing number of web shoppers this holiday season, turning to social networks for advice, sales and information research. A bit of news from the mobile sector:
Even more consumers – 19% – are planning on using the mobile channel for their holiday shopping… one-quarter plan to make a holiday purchase over mobile.
Does this information change your holiday marketing and sales plans? It is an entirely new holiday shopping experience for consumers. Since they’ll be seeking out brands they trust and interact with, it’s a good thing you’ve been ‘nice’ to them via social sites this past year, yes?
Image: miss karen
