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Each week like clock-work, a flimsy plastic bag full of supermarket circulars inevitably ends up at the front door. You know what I’m talking about. Those bags that pile up with coupons that you trip over Sunday morning. Our clients Vertis Communications and Nash Finch Co. were looking to reduce the psychological and environmental damage of the never-ending stream of shopping circulars when they hired us to create an iPhone application for the Family Fresh Market brand of stores in Wisconsin. *iTunes link
The IWS-developed app has several features — all of which are managed by a custom content management system that allows the market’s supplier to publish specials in real time. Customers who download the app can easily check what’s on offer in the Fresh Meat, Produce, Deli, Fresh Bakery, and Floral aisles whether they’re at home or pushing a shopping cart around the market. With a simple flick of the finger, you can even add these items to a shopping list along with anything else you need to pick up at Family Fresh.
Users also benefit from Well Balanced tips which aim to help make healthy decisions easy. For instance, buying low sodium varieties of canned vegetables and rinsing them thoroughly is a quick way to lower your salt intake.
Creating a branded app like this is an excellent way to offer customers something they can use while also streamlining communication to them. eMarketer claims close to 75 percent of consumers with iPhones use apps. With this trend clearly growing, it’s safe to say that a relevant or entertaining iPhone app could build a stronger connection with your customers.
