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A recent report from eMarketer shows that having content accessible from mobile devices/networks is becoming increasingly important to end users of these devices. Mobile device manufacturers are challenged with where, how and when their users want to consume content. With the creation of netbooks, e-readers, gaming devices and super intelligent smartphones – users are craving more and more fresh content. Users of smartphone devices surf the Internet 3 times as much as regular mobile phone users.
So what types of content and marketing messages are best suited for delivery on smartphone devices? We can look at what many of the fast-food chains like Qdoba Mexican Grill have done. They have started mobile loyalty programs. Qdoba says they have seen good results from their mobile campaign, they claim an average rate of redemption on their coupons at 16% and as high as 40% in some college locations. Locally, I have noticed this trend as well with Jack in the Box and the Phoenix Suns. Whenever the Phoenix Suns score 99 points or more users who have signed up with the Suns text club can receive 2 free tacos. You could take your ticket from that night’s game into any valley Jack in the Box and redeem them for the free tacos. This is genius. The Suns and JIB (Jack in the Box) have figured out how to not only get more business but to build their customer list. And who doesn’t like free tacos?
Photo: nardell
