With unemployment and poverty at all time highs, IWS took to Twitter during the holidays to help raise awareness of the demand placed upon food banks during the past particularly trying year. The holiday campaign, dubbed “Tweets of Hope,” inspired Twitter users to retweet a simple message and $2 would be donated to the Association of Arizona Food Banks (AAFB) and Share Our Strength.
The campaign generated over 2,000 retweets, and has generated close to 200,000 impressions. Despite being slightly shy of reaching the goal of 2,500 tweets, IWS delivered a $5,000 check to both AAFB and Share Our Strength. The $10,000 donation to the two charities will help provide 240 tons of food, or 140,000 meals in Arizona and the Washington, D.C area.
At IWS, we’ve always strongly believed that we all have a responsibility to do more good. Max Fose, president, says he believes that, “…We all have a responsibility to give back. We’re fortunate enough to be in a position that we can, but even if we weren’t, we would do whatever we could.”
While social media is still somewhat in it’s infancy, is an excellent platform for charitable contribution campaigns. Social media, as a platform, is a lot more effective in generating widespread exposure and motivating the masses to participate, since activity is generally more visible. When people recognize that a large group is pushing an initiative forward, they become even more likely to participate. As opposed to ads and email marketing, it has the ability to showcase in a much more meaningful fashion just who is behind this cause and how many people are supporting it.
Want to be a part of future campaigns? Be sure to follow us on Twitter.
Kelly Watson delivering another $5,000 check to Share Our Strength in Washington, D.C.
Tags: charities, charity, fundraising, Integrated Web Strategy, IWS, non profits on social media, Social Media
