“The most effective way to give support is to create a site that can match people, their skills and interests with the organizations who need them.” - Chris Hughes, Facebook co-founder
In a world that needs more “Good”
People are essentially all picking up pieces of the puzzle, shifting and sharing, but need that one little push to get to the end point of donating or taking an action. A viable solution? We can build an information channel for a community craving a space to build ongoing relationships with the causes or issues that matter the most.
Shape ideas
It has become more and more apparent that people are integrating their real world, with online worlds – especially with the introduction of things like Stickybits – “A fun way to add digital content to real world objects.” Also? Supporters are looking to engage in different ways, because not every good cause can foster advancement through word of mouth. Where are people meeting? Where are they sharing interests?
In related news, the Yes On 100 campaign – fighting for the passage of Proposition 100 in Arizona – looks to the best interest of educators, students, public safety employees, and more. A statewide population backing these great citizens, needed a place to congregate — to really share ideas, talk about events, and share ways to get involved offline. This place inevitably, came with a Facebook Fan Page.
Inspired by Social Media Examiner’s “What Is Engagement And How Do We Measure It?”
- That can mean profits. You sold stuff = Successful engagement.
- That can mean ideas. You got feedback on your product or service you can use = Successful engagement.
- That can mean referrals. You got customers to tell other people you’re cool = Successful engagement.
- That can mean digital merit badges. You got people to link to you, follow you, Re-Tweet you = Successful engagement.
Bottom line being, a high comment count can often count for higher engagement. However, are the comments you receive providing insight, or are fans playing ping-pong with ineffectual information?
You can develop meaningful efficiencies. Ask your fans for opinion, raise questions, and pop in your own comment once in a while. If a post is showing multiple signs of engagement, let the fans run with it for a while. When commenting starts to slow, give feedback, bring people back on topic, and you bring people together. This opens the door again for further brand engagement – and more “doing”.
