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comScore, Inc. announced the introduction of the Ad Metrix Creative Summary report, which provides us with a detailed intelligence on the size, formats, and types of display ads being used.
“JPEG display ads lead the market with more than 42 percent of impressions in the U.S., while “leaderboard”-style banner ads (728 x 90 in dimension) were the most commonly viewed display ad by size.”
At IWS, we generally recommend the use of banner ads, blog ads, Google ads, and Facebook (JPEG) ads to help promote a Fan Page, brand, or website itself.
Because of the specifics allowed, brands can pinpoint an audience already interested. Such opportunities will too, encourage engagement and help bring you organic growth.
JPEGs accounted for 42.4 percent of ad impressions.
But wait… Currently, there are far less advertisers on Facebook, than there are struggling in the crowded Adwords space. So less competition, lower cost-per-click, more targeted… It’s a win-win. Where would YOUR eyes wander? What have you used for proven success?
