Experienced Pro Assumes New Role
IWS, a digital consulting firm serving the political, corporate and trade association communities, announced a major expansion of its content development and social media services with the hiring of David L. Haase as Vice President of Social Media & Content.
Mr. Haase brings more than 15 years of digital experience and more than two decades of award-winning journalism experience to the position.
IWS currently provides first-class digital development and creative services to a range of clients, including candidates for state and Federal office, as well as major trade associations and corporate clients.
“Content is king. Adding someone of David’s caliber who can not only create engaging content, but also is experienced at making the best use of the plethora of social media and expanding mobile platforms is a great win for our clients,” said Max Fose, President of IWS.
“We are pleased for our clients to have exposure to someone like David who understands clients’ complex communications needs,” IWS Creative Director and Executive Vice President Paul McKay. “David gets technology; he understands the role of good design, and he truly understands the need to integrate message, design and technology to produce effective communications.”
Haase comes to IWS from Virilion, a Washington, D.C. digital consulting firm, where he led the firm’s editorial services for the last six years, most recently as Practice Lead for Social Media and Content.
Mr. Haase started writing about the Internet in 1996, long before blogging was born, when he launched a pioneering newspaper column called Plugged-in Politics that was distributed nationwide by Knight Ridder/Tribune News Service. Plugged-in Politics examined how government organizations and campaigns were using the fledgling technology of the World Wide Web and email to deliver messages and sway opinion.
He became executive editor of National Journal Group’s Greenwire news and information service in 1999. During his tenure, he expanded its offerings and added new content until it was sold in 2000. He then served as editor in chief/director of publications of Executive Compensation Resources, a research service that focused on the compensation practices of executives at the very highest levels of corporate America.
Earlier, David spent 12 years covering Congress, politics and the White House as a Washington correspondent for Indianapolis Newspapers Inc., owner of The Indianapolis News and The Indianapolis Star. His political coverage included presidential nominating conventions, presidential debates and interviews and travels with presidential candidates.
IWS has spent the past 11 years moving with ease between politics and commercial marketing. In either venue, IWS’ strength remains the same: The ability to use the full spectrum of digital marketing strategies and applications to change users’ behavior.
IWS has offices in Old Town Alexandria, Virginia, and in Phoenix, Arizona. For more information about IWS, visit www.workwithiws.com.