.jpg){kind=avatar}
What is Quora? Funny you should ask.
Quora is a social question and answer service where users ask questions and receive answers from other users.
I know what you’re thinking:
- How is this different than Yahoo! Answers?
- How is this relevant?
Quora is different from Yahoo! Answers because of the identity associated with the profiles. Most Quora accounts are already linked to an existing Facebook or Twitter account, providing more identity than a Yahoo profile.
Users also must establish their expertise in a given field. For example, if I go in and answer a specific social media question, I would put that I am a Social Media and Content Producer for IWS. This way, when someone sees my answer, they know the level of expertise that I have in the field.
The best answers are voted up by the users, and are displayed as such:
Quora was co-founded by former Facebook employees who were successful in initially recruiting big names to answer questions. These big names, such as the head of AOL answering an AOL-specific question, gave early credibility to the site.
How is Quora relevant to your business? It is a medium in which you can display your expertise.
If you work in the T-Shirt printing industry and notice someone has a question about T-shirt printing on Quora, it might be a good idea to answer it and increase the exposure of your business.
Quora allows users to create a topic that anyone can follow. When following, questions and answers related to the topic appear in the user’s home page feed, much like other social networks. Your response to the question about T-shirt printing not only helps the asker, but it will also show up in the feeds of anyone following the topic. It’s social variability, just with questions instead of “likes” or “fans.”
Have any more questions about Quora? Go to the site and ask!
Tags: quora
