History.

 

Born in the political world at the cusp of the millenium,

IWS has spent the past decade moving with ease between politics and commercial marketing. In either venue, our strength remains the same: The ability to use the full spectrum of digital marketing strategies and applications to change users’ behavior. Whether it’s swaying voters to campaigns like the McCain presidential runs, or helping the U.S. Chamber of Commerce cement connections with its member businesses, IWS specializes in a different kind of Web marketing: One that uses technology as a means to an end, not as an end in itself.

Among the highlights of the past few years:

2009
Not only did we open a new office in Phoenix – and celebrate by making a five-figure charitable donation – but our work for the National Republican Congressional Committee made the finals of the prestigious Reed Awards and we took home Pollie Awards for our work on a pair of high profile Arizona ballot initiatives.

2008
We delivered over 120,000,000 email messages and raised over $14 million online for our clients.  Our Congressional victories included Eric Cantor’s campaign in Virginia, Mary Fallin’s re-election in Oklahoma and John Shadegg’s landslide win in Arizona. Our work in the commercial world won us a Gold Addy.

2006
Our campaign successes from the 2006 cycle included Peter Roskam for Congress in Illinois, Mary Fallin for Congress in Oklahoma and Yes on Prop 203: First Things First for Arizona’s Children.

2004
Highlights from the 2004 cycle included John McCain for U.S. Senate in Arizona, Kit Bond for U.S. Senate in Missouri and several winning Arizona campaigns: John Shadegg  and Rick Renzi for Congress, Joe Arpaio for Maricopa County Sheriff and the Keep it Clean Campaign.

2000
During the 2000 election cycle, the IWS team was responsible for raising more than $6.4 million online for Senator John McCain’s presidential campaign and building a nationwide grassroots email coalition. Even 10 years later, this groundbreaking work continues to set the stage for political campaigns and how they utilize the Internet.