Maura DeBartoli

Social media is like anything else: Only as compelling as its content. Creating those stories is Maura DeBartoli’s job.

Maura helps IWS clients spread their messages across a vast array of  social media networks, from blogs to Twitter, YouTube to Facebook. She is incredibly fluent in all social media platforms and tools – if you are looking for the next big thing, chances are she has already found it. Maura estimates, that combining all the years she’s spent on each social network, she’s been tweeting, blogging and Facebooking for about fifteen years.

Prior to IWS, Maura worked with the Mayor of East Rochester to develop a brand strategy for the area, which had a perception of being old and slightly rundown. After the strategy was approved, Maura was able to see her plan take action and perceptions begin to change. This experience helped her better understand how to use social media to influence consumers’ brand perceptions.

As a graduate from St. John Fischer College in Communication and Journalism, Maura understands the importance of communicating messages strategically and targeting the right audiences.