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Pennsylvania Chamber's 33rd Annual Dinner

Last night Paul McKay and Colin Shipley had the opportunity to hear from Chris Wallace of FOX News Sunday at the Pennsylvania Chamber's 33rd Annual Dinner.
In addition, Chris Wallace moderated an in-depth conversation with former White House Press Secretary Jay Carney and former White House Chief of Staff Andrew Card.
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Marketing Transformation

As the marketing landscape is going through major transformation (a.k.a. revolution), so are the competencies and skills required to lead a marketing organization.The VP of Marketing at Starbucks spoke about her career, the experiences she found most valuable, and the mindset that helped her shape her leadership style.

Our industry is in a state of flux. People are consuming content at lightning speeds, in greater volumes than ever before – thumbing through more than 300 feet of content per day (the height of the Statue of Liberty). As marketers, we’re challenged to create content that catches eyeballs and satisfies the demand. The Global Creative Director of Facebook discussed how industry leaders can collaborate to meet – and exceed – consumer expectations and ultimately elevate the mobile experience.

Over the last few days, I enjoyed meeting and getting to know marketing colleagues from across the country! We were able to discuss challenges we each face at our companies and share ideas and practices we use!

First Thing’s First Annual Early Childhood Summit

President, Max Fose and Account Director, Nicole Ward were honored to present at First Thing’s First Annual Early Childhood Summit at the Phoenix Convention Center in August. The summit brings together professionals, stakeholders and supporters of early childhood education and health to share innovative strategies, research and best practices. Max and Nicole discussed how early childhood professionals could use social media to engage Arizona residents and families to help support the health, development and learning for children age birth to five.

Boot Camp for Brittany

IWS Account Manager Brittany Dugan spent yesterday in a digital marketing boot camp. This engaging, interactive and immersive session, led by Brad Batesole of LinkedIn​, not only equipped her with the latest thinking in digital marketing strategy, but it is also preparing her to become an AMA Professional Certified Marketer® in Digital Marketing. 

Impact of Social Media

Hurricane Harvey has showed us the true power, and positive impact, of social media. When 911 became overwhelmed, social media networks became a force in connecting rescuers with those in need, and helping volunteer forces organize. Hear more from Mashable.

Tunnel to Towers 5K Run/Walk

Calling all runners, walkers or those who just want to support a great cause. 

The Stephen Siller Tunnel to Towers Foundation will hold the Arizona Tunnel to Towers 5K Run/Walk at Tempe Town Lake on Saturday, September 9, 2017. The 5K Run/Walk will start at 8:00 a.m. The route will start and end at the Healing Field. The Healing Field is a breathtaking tribute of honor and respect for all those that were lost on 9/11/2001. Registration for the 5K Run/Walk is now officially open and participants may register online

The event will honor and celebrate Arizona’s first responders—fire, police, EMT’s, paramedics—as well as military service heroes who serve, sacrifice and protect us every day. Tunnel to Towers is a non-profit organization dedicated to providing services for the nation’s first responders and military. The proceeds from this event will benefit America’s bravest. Through its Building for America’s Bravest program, dozens of customized high-tech “smart homes” have been built throughout the country for catastrophically injured service members. These homes, created primarily for those who are now triple-and quadruple-amputees as a result of IED explosions, have specialized features run off of iPads to allow these heroes to lead as independent a life as possible.

For more information on the Phoenix 5K Run/Walk, please visit the website

Promotion!

IWS would like to congratulate Brittany Dugan on being promoted to Account Manager! Thank you Brittany for your continued commitment to our clients. We look forward to watching you rock your new role!

SeaWheeze

IWS Account Manager Stephanie traveled to Vancouver last weekend to run the SeaWheeze lululemon Half Marathon! The event was a sell out and had 10,018 runners. Great job Steph!