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Instagram: #ADigitalMarketersDreamPlatform

by Richard Wachtel | March 24, 2015

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Visual marketing is the number one factor in having a successful social media marketing plan, so it should come as no surprise that Instagram has become one of the fastest growing social networks in history. With over 2.5 billion likes on posts per day, over 300 million active users, and over 70 million photos posted per day, Instagram is the place to market your brand. At the end of 2014, 86% of the top brands have Instagram accounts, which is up from 71% from 2013. [Footnote 1]

Instagram has become an indispensable tool for brands to increase their brand recognition. By creating original...

Tags: Social Media Digital Marketing

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Brand Storytelling the Basics and Essential Elements

by Richard Wachtel | March 12, 2015

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Telling your brand’s story visually can be a challenging task for any content or digital marketer. The term "branding" - even though it isn't new - has a totally different meaning from its humble begins. Branding is no longer just creating a logo with a specific color scheme, or a constant font in your emails and memos.  

Branding now extends into places we did not think about even just a decade ago. Currently, branding is more than a look; It extends to the overall feeling of your company presents through your social media and website presence. The newest and most critical component of bran...

Tags: Digital Marketing

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Telling your Brand's Story Visually

by Richard Wachtel | March 9, 2015

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If a picture is worth a thousand words, what is the value of a visual story? 

Think about this: 90% of the information transmitted to the human brain is visuals. Visuals are processed 60,000x faster than text in the human brain [1], so it should be no surprise that web posts that have visuals can drive up to 180% more engagement than those without. Visual content marketing can be defined as the "gather[ing] of different forms of content marketing based on visual elements." [2] Some examples of visual content include:

  • Infographics; 
  • Images; 
  • Videos; 
  • Memes just to name a few. 


Visual...

Tags: Digital Marketing

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Content Marketing: Cutting Through the Noise of Traditional Ads

by Richard Wachtel | February 24, 2015

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We are constantly flooded by banner ads and popup ads on websites. Unfortunately for the brands who are advertising, we have now become trained to ignore those ads and focus solely on the site’s content.

So, how can a brand cut through all the "noise" on a website and still get their message across to readers and viewers? Enter Content Marketing!

According to the Content Marketing Institute, content marketing is defined as: " …a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and,...

Tags: Digital Marketing

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Convenience vs. Spontaneity - Our Future with The Internet of Things

by Nicole Momont | February 20, 2015

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First of all, what is the Internet of Things? Well, simply put, this is a network of objects or “things” that surrounds us every day, collecting data about how we live. Soon, these objects will begin talking to each other. Imagine that your coffee pot turns on and starts brewing when your alarm goes off. Gym machines know your workout as soon as you arrive. Your sprinklers turn on when moisture sensors tell it to. All of these things will soon be possible.

With smart technology, you will be able to connect devices, such as your phone or tablet, with home appliances, automobiles and mac...

Tags: Pop Culture Gadgets

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SEO For Beginners

by Richard Wachtel | February 19, 2015

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What is SEO?  What does SEO stand for? And how can a successful SEO strategy lead to increased page views of your website and increased exposure of your brand?

SEO stands for Search Engine Optimization and, according to Wikipedia, the definition of SEO is “the process of affecting the visibility of a website or a web page in a search engine's 'natural' or un-paid ('organic') search results."

What does this mean in layman’s terms? Simply put, SEO is the process through which you optimize your website to make it easier for search engines like Google, Yahoo!, and Bing to index your content on ...

Tags: SEO

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The Latest in Social Media Marketing:
Google and Twitter Partner up

by Richard Wachtel | February 10, 2015

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Google and Twitter are now working together to get your tweets to a larger audience.

Last week, Twitter announced that they have reached a deal with Google to make tweets more searchable. While there hasn't been a formal announcement of this partnership, the social media world is buzzing about this partnership.  Bloomberg first reported news of this deal and other mainstream media outlets, including Reuters, CNBC, businessinsider.com, the New York Times, and the popular mashable.com, have since followed suit.

Although Twitter has similar deals with Yahoo and Bing, Google is by far the leade...

Tags: Social Media

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Social Media and Super Bowl 49

by Richard Wachtel | February 5, 2015

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With the 2015 Football season and Super Bowl 49 now in the history books, it's time to delve into the affect social media had on the experience.  

According to NBC Sports, the Patriots’ Super Bowl XLIX victory over the Seahawks delivered a 49.7 overnight rating [1], the highest in Super Bowl history and this year's Super Bowl was the highest rated TV program to date. Super Bowl 49 also broke records in the number of tweets sent out during the broadcast. 

According to Twitter, "#SB49 was the most tweeted @SuperBowl ever, surpassing last year’s game."[2] Twitter also announced 28.4 million ...

Tags: Social Media

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Nationwide - Morbid or Brilliant?

by Nicole Momont | February 4, 2015

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Nationwide made waves this year with their controversial Super Bowl commercial that featured a young boy narrating his dreams – none of which are realized when it’s revealed that he died from a preventable accident. The 45-second spot depicts his life - riding a bike, getting his first kiss, going on adventures, and even getting married. This paints a playful picture, but quickly takes a morbid turn when he abruptly reveals that he died from an accident.


For the 116 million viewers that had tuned in to the Super Bowl game, this kind of commercial was not expected. Many people were outr...

Tags: Social Media Advertising

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The Super Social Bowl

by Richard Wachtel | January 29, 2015

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The Super Bowl has long been viewed as the premier platform for marketers to debut campaigns and introduce brands to their consumers. However, Super Bowl ads are no longer about the thirty-second spots during the big game.

Whether it’s the measurable engagement, the real-time results, or the true connection to members of a target audience, social media campaigns are beginning to take a front seat.

Real-time social media coordination with the Super Bowl is advantageous to companies that are looking to build brand awareness. Companies are building enormous audiences through social networks ...

Tags: Social Media Advertising

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