Frank Hinds of the Red Means Stop Traffic Safety Alliance was interviewed by Olivia Munn. Watch it on The Daily Show with Jon Stewart.

We’d like to take this opportunity, to comment on this topic.
How hard can it be to obey the law, be a safe and responsible driver? Red light running and other distracted driving behavior continues to be a very serious problem throughout the United States… and Arizona.

Let’s strive for less sudden brake lights, less incidents, and more awareness. Thank you for your efforts, Frank. Keep it up. You can support Frank Hinds’ cause at www.redmeansstop.org

Recently, we’ve added three new people to the IWS Team. Patricia Lapadula, who most recently spent three months on a pirate ship (Yes, a pirate ship). Her take-away? “If you’re not orderly, things descend into chaos very quickly.”  Additionally, my nephew Zak Fose is a new team member, learning the IWS ropes this summer. Lastly but fantastically, Anastasia Trimble is a new member who shoots, edits and produces videos. On that note, check out the IWS Backstage Pass below.

Analyze opportunity
Every business is different. With that, we know someone else’s success with an email target or some other undefined marketing tactic is not necessarily the foolproof recipe for you. What are your strengths? Where are there disconnects? A good Listening strategy will build a pretty solid roadmap and put things in perspective.

Lean is Key
The old Six Sigma methodology helps us understand process and process improvement. Although it has traditionally been used for operational improvement, the idea behind the lean methodology demonstrates potential for driving broad-based innovation, in today’s progressive industry.

We’re entrepreneurs, parents, web developers, business-owners, problem-solvers…
You see, everything we do has a process, and our outcome or performance of delivery, are all variables without solid processes. That’s it. How can you do things better?

Define opportunity and eliminate waste
Here’s a for instance – company A began seeing lower customer satisfaction ratings on a great line of products and began seeing complaints of missing pieces and that the product took too long for delivery. After careful analysis of the production process, it was decided that shipping costs, margin of error, and time could all be reduced if all production were done on-site instead. Ultimately identifying waste, led to quicker turn around, less error due to shipping, and happier customers.

This same strategy can be devised into more the progressive industry we talk about. Listening (the bulk of communication analysis) is for customer service, product management, and greater profit (whatever you happen to define as profit). Are your consumers looking for more takeaways or a higher level of satisfaction? Most importantly, what’s getting in your way of success and flawless deliverability? Get rid of it.

Refine the process and Implement solutions
Part of off all this chaos is a test for our ability to evolve and change. What worked and what didn’t? Did you take a risk and what were the implications? Even though we’re all different, sometimes it’s reassuring to see that someone else is doing what you want to do, especially if you or your company is a bit risk averse – look to case studies and develop your own.

Regardless of the company size, gravitating towards a leaner process of methodology can (and should) be used to eliminate waste for overall improvement! So… delve in, snoop for disconnects and draw conclusions.

What are your thoughts?
Leave a comment or talk to us on Twitter

The Make-A-Wish Foundation® of Arizona is the founding chapter of the international non-profit, and has been granting the wishes of children with life threatening diseases since 1980.

This year marks the 30th anniversary, and we are more than happy to be working with the local chapter, offering in-kind support, and celebrating their successes! Max Fose is a Board Member of the Make-A-Wish Foundation®, and has always believed in supporting non-profits.

In celebration of the foundation’s birthday, Max and the IWS team are giving their time and services to amplify community engagement – developing web applications and advertising assurance.

Max says, “…We all have a responsibility to give back. We’re fortunate enough to be in a position that we can.”

The Make-A-Wish Foundation® of Arizona will continue the fulfillment of its mission for years to come. To all the children, the staff and volunteers… Happy 30th Anniversary.

Yesterday, we had the pleasure of launching WeBuildAz.org. The Web site was created to shed light on the importance of infrastructure in Arizona.  We Build Arizona is a coalition that is committed to fighting for jobs and creating revenue within the state.  Come check out what WeBuildAz.org has to offer!

Another site launched. IWS and Red Means Stop Traffic Safety Alliance have been working together over the past few months to help  them re-purpose and re-design their site.

We have been working with the alliance to create a bolder more effective site to further bring awareness to the cause.

RMS users can read about how the Traffic Safety Alliance came about, learn about the laws, watch videos and have the ability to reach out to others for support or make a donation.

Visit www.redmeansstop.org today!