by Chelsea Goodson | December 17, 2014
As the year comes to a close, many of us social media enthusiasts are making a list of the best social media campaigns we saw throughout 2014. From the ALS Ice Bucket Challenge, to Samsung’s Oscar Selfie, this year we found ourselves in a new era of social media campaigns. According to Mashable, what sets these campaigns a part from the rest is their ability to “tap into genuine emotion to make a lasting impact on consumers,” and also “promote engagement, awareness and community for a brand.”
While Mashable has an extensive list of outstanding campaigns and the winners from their “The Mashie...
by Chelsea Goodson | December 10, 2014
What types of images or posts do you most enjoy seeing on social media? Is it a Facebook album that Sprite posted with photos from their most recent event, or is it a friend’s photo that shows them drinking a Sprite, jumping on a pogo stick and stinging the national anthem at that same event? According to PR Daily, the truth is in the pudding.
“Content from fans and followers (…) generate brand awareness and give their brands' social media presences an authentic and genuine connection with audiences,” says Constance Aguilar, contributor to PR Daily.
While user-generated content, or UGC, i...
by Chelsea Goodson | December 2, 2014
Over the past year you may have heard the words “Influencer Marketing” floating around the marketing and blogosphere worlds. From Dr. Pepper commercials, to Coach advertisements, the use of Influencer Marketing can be seen almost everywhere. While the term remains to be used almost daily, it has appeared to me that a run down of what Influencer Marketing means is rarely giving – leaving room for vague ideas of what an influencer is and how their skill sets can be utilize for the benefit of a company.
So today I want to address the topic of Influencer Marketing and provide a simple rundown ...
by Chelsea Goodson | November 26, 2014
Over the past few months we’ve talked about many different aspects of social media, from knowing what channels your business should using, to how to grow your Instagram following. Today I wanted to tackle another social media channel, one that I’ve stayed away from until recently – YouTube. According to YouTube’s statistics, the website receives over 1 billion unique visitors a month, and reaches more adults ages 18-34 than any cable network. YouTube also works with over a million advertisers using Google ad platforms, with the majority of them being small business. With statistics like thi...
by Chelsea Goodson | November 12, 2014
At its core, Instagram is a touchy social site. Unlike Facebook and Twitter who both offer hide or mute options, Instagram is a one shot kind of app that only allow users to follow or not follow your feed. This mean you’ve got one shot every time you post a photo to gain approval from your followers of your post, and consequentially your feed as well, and to also gain followers who might see and react to your photo. I know this might sound a bit harsh, but unfortunately it’s the truth. Instagram is a social media beast that must be handled with care.
In my personal journey through Instagra...
by Chelsea Goodson | November 5, 2014
By Chelsea Goodson
Now that we’ve talked about which social media sites are the best for your business to be on, now it’s time to chat about the best times and days for posting on social media. While it may seem easy to just post to your social sites whenever you have time, as many people do, it’s actually more beneficial to have a strategy behind the times and days you post.
Hubspot created this handy chart on the best, worst and peak days and times to reach your audience, and while graphics are great, I’m going to lay everything out for you here:
- The best times and days to r...
by Chelsea Goodson | October 29, 2014
Here at Across the Board, we’ve already shared with your our five tips on how to keep up with social media, so today we thought we would take things one step further and share our thoughts on how to keep up with social media trends – a hot button topic that is constantly evolving as the days go on.
Like in any case, trends come and go. Some stay for a while, and others disappear in a snap. When it comes to social media, though, you have to be prepared to jump on the bandwagon before it has even left the station. The nature of social media allows trends to come and go as quickly as they ent...
by Chelsea Goodson | October 15, 2014
Pinterest, at the heart of it, is a very unique social media tool. The overarching idea is to create themed boards surrounding topics of your choice, like fashion, food, holidays and more. Unlike Facebook and Twitter, Pinterest is about visual inspiration that utilizes not only user-generated content, but also, and mostly, content by other Pinterest users.
When it comes to an individual using Pinterest, it’s easy to create boards around their interests and “pin” (post) images that they find interesting, beautiful or even contain helpful information. However, when it comes to a business ut...
by Chelsea Goodson | October 8, 2014
Social Media is a great tool for helping you connect with your customers. It allows you to be involved in their day-to-day, popping up on occasion and reminding them that you’re there. However, are you social efforts being acknowledged and not just thrown to the wayside? Are you seeing the interaction you hoped to see from Facebook, Twitter, Instagram, etc.? When it comes to social media, all sites don’t fit all – so realizing the channels that work you best for your and your business is a great starting point when diving into the world of social media. How do you do this? Well, I’ve includ...
by Chelsea Goodson | October 1, 2014
By Chelsea Goodson
Running social media accounts for a business can be tricky. On one hand, you want to sound professional, authoritative and only follow likeminded users and businesses. On the other, you want to sound laid back, post funny photos and follow your friends and family. Well, social media best practices say that you should lie somewhere in between, and with that, I give you the dos and don’ts of running social media for a business.
- Do - Build an audience that works for you. Follow and engage with likeminded users – people, businesses and organizations.
- Don’t – Mix business...