by Richard Wachtel | February 24, 2015
We are constantly flooded by banner ads and popup ads on websites. Unfortunately for the brands who are advertising, we have now become trained to ignore those ads and focus solely on the site’s content.
So, how can a brand cut through all the "noise" on a website and still get their message across to readers and viewers? Enter Content Marketing!
According to the Content Marketing Institute, content marketing is defined as: " …a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and,...
by Nicole Momont | February 20, 2015
First of all, what is the Internet of Things? Well, simply put, this is a network of objects or “things” that surrounds us every day, collecting data about how we live. Soon, these objects will begin talking to each other. Imagine that your coffee pot turns on and starts brewing when your alarm goes off. Gym machines know your workout as soon as you arrive. Your sprinklers turn on when moisture sensors tell it to. All of these things will soon be possible.
With smart technology, you will be able to connect devices, such as your phone or tablet, with home appliances, automobiles and mac...
by Richard Wachtel | February 19, 2015
What is SEO? What does SEO stand for? And how can a successful SEO strategy lead to increased page views of your website and increased exposure of your brand?
SEO stands for Search Engine Optimization and, according to Wikipedia, the definition of SEO is “the process of affecting the visibility of a website or a web page in a search engine's 'natural' or un-paid ('organic') search results."
What does this mean in layman’s terms? Simply put, SEO is the process through which you optimize your website to make it easier for search engines like Google, Yahoo!, and Bing to index your content on ...
by Richard Wachtel | February 10, 2015
Google and Twitter are now working together to get your tweets to a larger audience.
Last week, Twitter announced that they have reached a deal with Google to make tweets more searchable. While there hasn't been a formal announcement of this partnership, the social media world is buzzing about this partnership. Bloomberg first reported news of this deal and other mainstream media outlets, including Reuters, CNBC, businessinsider.com, the New York Times, and the popular mashable.com, have since followed suit.
Although Twitter has similar deals with Yahoo and Bing, Google is by far the leade...
by Richard Wachtel | February 5, 2015
With the 2015 Football season and Super Bowl 49 now in the history books, it's time to delve into the affect social media had on the experience.
According to NBC Sports, the Patriots’ Super Bowl XLIX victory over the Seahawks delivered a 49.7 overnight rating , the highest in Super Bowl history and this year's Super Bowl was the highest rated TV program to date. Super Bowl 49 also broke records in the number of tweets sent out during the broadcast.
According to Twitter, "#SB49 was the most tweeted @SuperBowl ever, surpassing last year’s game." Twitter also announced 28.4 million ...
by Nicole Momont | February 4, 2015
Nationwide made waves this year with their controversial Super Bowl commercial that featured a young boy narrating his dreams – none of which are realized when it’s revealed that he died from a preventable accident. The 45-second spot depicts his life - riding a bike, getting his first kiss, going on adventures, and even getting married. This paints a playful picture, but quickly takes a morbid turn when he abruptly reveals that he died from an accident.
For the 116 million viewers that had tuned in to the Super Bowl game, this kind of commercial was not expected. Many people were outr...
by Richard Wachtel | January 29, 2015
The Super Bowl has long been viewed as the premier platform for marketers to debut campaigns and introduce brands to their consumers. However, Super Bowl ads are no longer about the thirty-second spots during the big game.
Whether it’s the measurable engagement, the real-time results, or the true connection to members of a target audience, social media campaigns are beginning to take a front seat.
Real-time social media coordination with the Super Bowl is advantageous to companies that are looking to build brand awareness. Companies are building enormous audiences through social networks ...
by Chelsea Goodson | January 21, 2015
I recently came across this article on how to make your blog images perform better on social media. Being a social media guru, blogger, and fine imagery enthusiast, I found myself compelled to read every word of advice that this post had to offer. When I finally came to the end of this lengthy post, I realized that while it didn’t offer much new information, it did reiterate imagery truths and best practices.
Read the article (here) and let us know what you learned.
by Chelsea Goodson | January 7, 2015
With a New Year comes a fresh start to get your social media on track for a successful year. In 2015, social media is set to continue to rise in popularity and importance, leaving social strategy to be as important as ever.
According to Business 2 Community, “Fifty-five percent of B2B Marketers plan to increase their content marketing spend in 2015.” Similarly, paid social media ads will become unavoidable, as Facebook, and other social media sites sure to follow, will be stifling organic promotional posts from here on out.
With these statistics and statements in mind, we’re hoping it’s e...
by Chelsea Goodson | December 24, 2014
While the verdict may still be out for how much U.S. shoppers spent in total this holiday season, early predictions have placed 2014 to be the highest grossing shopping season yet. According to the National Retail Federation, this year, holiday spending should increase 4.1 percent or 7 billion, over last year – a huge jump that made retailers hopeful and worrisome all at once.
While Black Friday may not have lived up to early expectations, with U.S. shoppers only spending .9 billion, there are still high hopes for this year’s total holiday spend.
Interested in learning more about th...