New Study Reveals How Social Media is Shaping the 2016 Election

by Nicole Momont | July 15, 2015

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When it comes to the 2016 election, or what has quickly become known as the “Social Election”, it would be wise for campaign managers to make an early investment in Facebook and Twitter, as voters increasingly rely on these social media conglomerates to stay informed.

With a database of over 1.4 million global users, Facebook has been actively working to position themselves as a top contender for campaign advertising dollars over the last year, and with the release of Pew Research Center’s new study, it appears that they’ve been successful.

The study, which details the evolving role of ...

Tags: Social Media Pop Culture Business Advertising

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Move Over Personalized Marketing - Individualized Marketing is Here!

by Nicole Momont | July 1, 2015

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Back in 2004, marketers were quickly becoming aware of a trend called “personalized marketing”.  It began when advertisers started targeting by location. Then by browser. Then by operating systems. And finally by time of day.

Pretty soon everything was personalized. Email marketing used first names in subject lines, publishers were targeting people by their browsing history, and banner ads were served to those with relevant interest and needs. It was the perfect equation.

But now, consumers are surrounded by these basic personalized ads. They’ve become so abundant that people have begun tu...

Tags: Email Marketing Digital Marketing Advertising

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Capitalize on these 4 Micro-Moments and Dominate Mobile Marketing

by Michelle Russell | June 29, 2015

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Mobile marketing is a demanding and somewhat intimidating new challenge for marketers. With the advancements of mobile advertising, marketers are at the mercy of mobile consumers who now expect bigger and better things. Quality, relevancy and practicality are no longer goals for mobile advertising - they are mandatory.

But how exactly do you predict the behavior of millions of people across the country? How are you supposed to know what a user is really looking for in the exact moment they are searching for it?

Google has released research on 4 micro-moments that can help marketers better dep...

Tags: Mobile Digital Marketing Advertising

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Decoding a Developer

by Nicole Momont | April 14, 2015

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I sat down with IWS Web Developer, Justin Yingling, to learn about the world of development, his inspirations, and what's trending for 2015.

What inspired you to become a developer?

In 2005 a friend of mine came to me asking if I knew how to build a website, I said no but I’ll learn how. Within a few months time, I had finished building my first website. After developing the first site, I was hooked. I was addicted to learning more and wanted to see how far I could go. After years of dedication, sleepless nights, and lots of patience, here I am.

What’s the hardest thing about working...

Tags: Email Marketing Development Business

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​Modern-day 'ad men' on the end of 'Mad Men' and Don Draper

by Max Fose | April 9, 2015

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Originally written and published by Mike Sunnucks, Senior Reporter - Phoenix Business Journal

AMC’s “Mad Men” television drama that delves into the world of advertising during the 1960s and early 1970s is ending in May after seven seasons of client pitches, Madison Avenue office politics and the travels of conflicted protagonist Don Draper played by Jon Hamm.

So, what do local advertising executives make of a show set in the age of Aquarius, the moon landing and when office smoking and cocktails were acceptable? Some local advertising and marketing executives do glean industry insight...

Tags: Pop Culture Business Advertising

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Beautiful Design Leads to Better Results

by Nicole Momont | April 3, 2015

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Have you ever considered how much of an impact your design has on your results? Well it’s more than you might have thought. In fact, according to research by DMI, design-focused companies outperform their counterparts by 228%.

Between blogs, social posts, email, landing pages and websites, marketers are creating more content than ever before. Nowadays not only do you have to compete with other industry professionals, but you also have to compete with consumers, who are now responsible for over 100 million new photos every hour and a new blog post every .5 seconds!

With all this competitio...

Tags: Social Media Email Marketing Digital Marketing Advertising

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Instagram: #ADigitalMarketersDreamPlatform

by Richard Wachtel | March 24, 2015

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Visual marketing is the number one factor in having a successful social media marketing plan, so it should come as no surprise that Instagram has become one of the fastest growing social networks in history. With over 2.5 billion likes on posts per day, over 300 million active users, and over 70 million photos posted per day, Instagram is the place to market your brand. At the end of 2014, 86% of the top brands have Instagram accounts, which is up from 71% from 2013. [Footnote 1]

Instagram has become an indispensable tool for brands to increase their brand recognition. By creating original...

Tags: Social Media Digital Marketing

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Brand Storytelling the Basics and Essential Elements

by Richard Wachtel | March 12, 2015

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Telling your brand’s story visually can be a challenging task for any content or digital marketer. The term "branding" - even though it isn't new - has a totally different meaning from its humble begins. Branding is no longer just creating a logo with a specific color scheme, or a constant font in your emails and memos.  

Branding now extends into places we did not think about even just a decade ago. Currently, branding is more than a look; It extends to the overall feeling of your company presents through your social media and website presence. The newest and most critical component of bran...

Tags: Digital Marketing

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Telling your Brand's Story Visually

by Richard Wachtel | March 9, 2015

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If a picture is worth a thousand words, what is the value of a visual story? 

Think about this: 90% of the information transmitted to the human brain is visuals. Visuals are processed 60,000x faster than text in the human brain [1], so it should be no surprise that web posts that have visuals can drive up to 180% more engagement than those without. Visual content marketing can be defined as the "gather[ing] of different forms of content marketing based on visual elements." [2] Some examples of visual content include:

  • Infographics; 
  • Images; 
  • Videos; 
  • Memes just to name a few. 


Tags: Digital Marketing

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Content Marketing: Cutting Through the Noise of Traditional Ads

by Richard Wachtel | February 24, 2015

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We are constantly flooded by banner ads and popup ads on websites. Unfortunately for the brands who are advertising, we have now become trained to ignore those ads and focus solely on the site’s content.

So, how can a brand cut through all the "noise" on a website and still get their message across to readers and viewers? Enter Content Marketing!

According to the Content Marketing Institute, content marketing is defined as: " …a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and,...

Tags: Digital Marketing

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