by Richard Wachtel | January 29, 2015
The Super Bowl has long been viewed as the premier platform for marketers to debut campaigns and introduce brands to their consumers. However, Super Bowl ads are no longer about the thirty-second spots during the big game.
Whether it’s the measurable engagement, the real-time results, or the true connection to members of a target audience, social media campaigns are beginning to take a front seat.
Real-time social media coordination with the Super Bowl is advantageous to companies that are looking to build brand awareness. Companies are building enormous audiences through social networks ...
by Chelsea Goodson | January 21, 2015
I recently came across this article on how to make your blog images perform better on social media. Being a social media guru, blogger, and fine imagery enthusiast, I found myself compelled to read every word of advice that this post had to offer. When I finally came to the end of this lengthy post, I realized that while it didn’t offer much new information, it did reiterate imagery truths and best practices.
Read the article (here) and let us know what you learned.
by Chelsea Goodson | January 7, 2015
With a New Year comes a fresh start to get your social media on track for a successful year. In 2015, social media is set to continue to rise in popularity and importance, leaving social strategy to be as important as ever.
According to Business 2 Community, “Fifty-five percent of B2B Marketers plan to increase their content marketing spend in 2015.” Similarly, paid social media ads will become unavoidable, as Facebook, and other social media sites sure to follow, will be stifling organic promotional posts from here on out.
With these statistics and statements in mind, we’re hoping it’s e...
by Chelsea Goodson | December 24, 2014
While the verdict may still be out for how much U.S. shoppers spent in total this holiday season, early predictions have placed 2014 to be the highest grossing shopping season yet. According to the National Retail Federation, this year, holiday spending should increase 4.1 percent or 7 billion, over last year – a huge jump that made retailers hopeful and worrisome all at once.
While Black Friday may not have lived up to early expectations, with U.S. shoppers only spending .9 billion, there are still high hopes for this year’s total holiday spend.
Interested in learning more about th...
by Chelsea Goodson | December 23, 2014
With the New Year only a day away, we’ve been reflecting on the year that was – in terms of social media, that is. The year of 2014 made a splash when it came to the pull that social media had on hot button topics and current events as they were happening, live. We saw communities banding together for social justice, mourning the loss of beloved celebrities, celebrating the excitement of the World Cup, obsessing over Hollywood’s yearly award shows and more. This year was like no other, and for that, social media had a year like no other.
Facebook and Twitter have done a great job of recapp...
by Chelsea Goodson | December 17, 2014
As the year comes to a close, many of us social media enthusiasts are making a list of the best social media campaigns we saw throughout 2014. From the ALS Ice Bucket Challenge, to Samsung’s Oscar Selfie, this year we found ourselves in a new era of social media campaigns. According to Mashable, what sets these campaigns a part from the rest is their ability to “tap into genuine emotion to make a lasting impact on consumers,” and also “promote engagement, awareness and community for a brand.”
While Mashable has an extensive list of outstanding campaigns and the winners from their “The Mashie...
by Chelsea Goodson | December 10, 2014
What types of images or posts do you most enjoy seeing on social media? Is it a Facebook album that Sprite posted with photos from their most recent event, or is it a friend’s photo that shows them drinking a Sprite, jumping on a pogo stick and stinging the national anthem at that same event? According to PR Daily, the truth is in the pudding.
“Content from fans and followers (…) generate brand awareness and give their brands' social media presences an authentic and genuine connection with audiences,” says Constance Aguilar, contributor to PR Daily.
While user-generated content, or UGC, i...
by Chelsea Goodson | December 2, 2014
Over the past year you may have heard the words “Influencer Marketing” floating around the marketing and blogosphere worlds. From Dr. Pepper commercials, to Coach advertisements, the use of Influencer Marketing can be seen almost everywhere. While the term remains to be used almost daily, it has appeared to me that a run down of what Influencer Marketing means is rarely giving – leaving room for vague ideas of what an influencer is and how their skill sets can be utilize for the benefit of a company.
So today I want to address the topic of Influencer Marketing and provide a simple rundown ...
by Chelsea Goodson | November 26, 2014
Over the past few months we’ve talked about many different aspects of social media, from knowing what channels your business should using, to how to grow your Instagram following. Today I wanted to tackle another social media channel, one that I’ve stayed away from until recently – YouTube. According to YouTube’s statistics, the website receives over 1 billion unique visitors a month, and reaches more adults ages 18-34 than any cable network. YouTube also works with over a million advertisers using Google ad platforms, with the majority of them being small business. With statistics like thi...
by Chelsea Goodson | November 12, 2014
At its core, Instagram is a touchy social site. Unlike Facebook and Twitter who both offer hide or mute options, Instagram is a one shot kind of app that only allow users to follow or not follow your feed. This mean you’ve got one shot every time you post a photo to gain approval from your followers of your post, and consequentially your feed as well, and to also gain followers who might see and react to your photo. I know this might sound a bit harsh, but unfortunately it’s the truth. Instagram is a social media beast that must be handled with care.
In my personal journey through Instagra...