Archive for the ‘Apps’ Category



Paul McKay

03/16/2011

Mobile App Users Also Use Browser
07:50 am by Paul McKay

It’s becoming a cliche: More and more people — especially the young — are not just using, but relying on, mobile devices to connect with the online world.

comScore’s latest Mobile Year in Review report not only confirms that but gets into the detail of what we are using our mobile devices to do.

Talking isn’t one of them. The number of people using mobile devices just for voice dropped 16%; that group represents less than three out of every 10 people (27.6%).

Our big takeaway involves apps: People who use apps — more than one-third — also use a browser and vice versa.

This has real implications for our clients, some of whom can’t afford a custom app for every platform out there. It means that building a Web app that can be used on a mobile device will have a broader reach at a smaller price.

We’re excited for our clients and everyone who uses mobile.