More and more, online marketing is shifting from a “one to one” form of communication – I sell you my product – to a “one to one to one to infinity” style of communication. In this new world, content moves along intricate networks, literally at the speed of sound and light. The IWS philosophy in this world is to integrate campaigns as fully as possible, to give your messages momentum and the best possible chance to break through the clutter. Among the many tools at our disposal to connect your targets in full-fledged digital neighborhood, we use:

• Blog Outreach: We use a metric-based ranking system to reach high-authority bloggers discussing the issues most relevant to your organization.
• Social Networking: We can create private or public social networking accounts while fostering grassroots-level support for your goals whether it is creating a Facebook Fan page or managing a Twitter account.