By it’s very nature, everything we do at IWS is to promote a candidate, cause, business or brand (and sometimes all of those things at once).
In promoting any entity, we view the Web and its marketing options in the same way a surgeon views a tray full of instruments: As what we use to do our job.
Unlike some agencies, where they excel at, say, email blasts – and then recommend email blasts to every client who comes along – at IWS we excel at the full spectrum of online marketing applications. That means we recommend only what you need, not what we like (or what will pay us best):
- Advertising: we are experienced in developing search engine marketing (SEM) programs and banner advertising campaigns. Under one roof, we take our clients through the entire creative process, as well as securing the advertising buy and providing reports on your campaign’s progress.
- Email Communications: We help generate email lists through standardized list-building practices and services, as well as create graphically-rich emails to be distributed via broadcast email delivery. We track every email communications and provide details analysis of their success.
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Video: Our editorial and production team members are experts at developing compelling video and tailoring it for appropriate distribution.
Web applications: we can develop and deploy mini-Web applications such as widgets, as well as database-driven Flash applications and “mashups” (applications with one or more data sources integrated into one). From interactive maps and timelines to compelling gaming experiences, IWS can develop tools to engage your audience
Podcasts/Slideshows/Other Interactive Tools: we can record and digitize audio or video products into podcasts, slideshows or Flash-based tools for syndication.
Content Distribution: we offer a wide range of deployment services including video platform sharing and promotion, podcast distribution, and RSS feed creation capabilities.
We believe you get the idea: If you need it in the digital world, we can do it. Or we’ll find a way to get it done ASAP.
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