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Posts Tagged ‘Facebook’



David Haase

12/15/2011

Facebook Timelines Now Live for Everyone
03:15 pm by David Haase

Things YOU need to do now that Facebook Timelines is live:

  • Pay attention. You have seven days to review your timeline, but it’s going live on Dec. 22 whether you have reviewed it or not! So, pay attention.
  • Become a revisionist. It’s your life; that means it’s your story. Revise it to tell the story you want … which for most people will involve removing at least one photo.
  • Check your privacy settings. You don’t have to let anyone see anything you don’t want them to see, and that includes your Timeline. (See ‘It’s your life’ above.)
  • While you’re in your privacy settings, clean out those old apps. You know, the ones you said could retrieve all your data and then you forgot that you even allowed them at it. Apps are easy to remove. We recommend that you do a little housecleaning.

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Aaron

11/16/2011

Another Facebook Metrics Change
03:26 pm by Aaron

Another day, another Facebook change

Previously, when looking at post-by-post Facebook metrics on your page, you would see “impressions” and a “feedback” percentage. This has now been changed to “people reached” and “people talking about this.”

What does this mean? The old way was both comforting — it was nice to see a post with thousands of impressions — and bleak — feedback  measured in fractions of a percentage point never felt that successful.

The new metrics show the number of unique people who saw the post (one way or another) and the total number of people talking about it, which appears to be the sum of likes, comments and shares.

Is this better or worse than the old metrics? Personally, I think it makes more sense but also tells us what we already knew – just how hard it is to create useful content that fans will share.

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Aaron

09/23/2011

Tell Your Story with Storify
02:27 pm by Aaron

Today’s media culture demands real-time information. If we want instant news about an event, social networking is fast becoming the #1 option. Sure, the quality of sources (and grammar) can be inconsistent, but it is the best way to get fast information.

The main problem: It becomes tedious to sift through the thousands of tweets, Facebook posts and other social media updates that make up a breaking story. Even if you do, it’s hard to find an efficient way to aggregate that information. This is where Storify (no, not the music-service Spotify) comes in handy.

Storify allows you to create a collage of social media updates centered on a specific topic. Users can search various social networks based on search terms, and drag and drop updates into their timelines. These updates contain embedded media and links, including links to the profiles that posted the updates. Storify is a sort of a command center of real-time information relating to a particular event.

One of the more famous uses of Storify came during the tragic shooting of Rep. Gabrielle Giffords. Andy Carvin, of NPR, used Storify to keep track of all the relevant social media updates pertaining to the shootings.  Reading through the timeline he created allows one to relive the events as they happened, with information coming from ordinary people.

How can you use this? Storify could offer a unique way to display the social media coverage of a specific event. Have a grand opening of a store? Is there a one-night-only show at your venue? Want to track response to a debate? Storify offers an easy way to track social media updates of a variety of events. It just might be worth your time.

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Aaron

07/20/2011

Facebook Commerce
10:31 am by Aaron

E-commerce, as a term, dates back to the very beginning of the Internet. It was all the rage in the 1990s and has only grown since. Just ask Amazon.com, which only does business online, or Borders, which failed this week, largely because of online competition.

Recently e-commerce has a challenger, or maybe a little brother. It’s called F-commerce, which stands for Facebook Commerce

This info-graphic was the first time I had ever heard it used, but the term is catchy enough that we might start hearing it regularly.

The info-graphic itself tells us two things:

  • Not a lot of Facebook pages engage in F-commerce
  • The number of pages that do will probably rise quickly.

There are numerous pages right now that have integrated some sort of commerce application into their Facebook page. Music artists make use of Facebook to sell merchandise, Best Buy allows its fans to browse its store from their Facebook page, and Starbucks lets its fans buy, manage and send Starbucks gift cards.

If you sell product and have a Facebook presence, you should start looking into F-commerce – before your competition does.

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Max Fose

04/05/2011

Obama — Going Where the Audience Is
09:18 am by Max Fose

President Obama made it official.

And not surprisingly, he’s pitching his campaign where the audience is — Facebook.

On his website, he asks “Are You In?”

You have two choices (See below): Give your name and zip code (great for organizing) and enter via Facebook.

Click the Facebook button, however, and the Obama site starts taking over. First you grant permission to suck in all your Facebook information. Then you get a prompt to update your wall with the Are You In message. (Our social media VP offered up his personal account to show you the process. He neither advocates nor disavows the campaign.)

Obama Biden 2012 Facebook Update

Then it shows you some of your friends (complete with profile photo) who are not yet “In” and gives you the option of posting an invite on their wall. Some might consider that intrusive. (Our VP did and changed the name of his friend in the example below.)

Obama Biden 2012 Facebook Wall Update

Why all the attention on Facebook by Obama’s team?

I think it’s like why Wayne Gretzky was so successful – he went where the puck was going to be. Obama is going where the people are going to be, just like retail/corporate America.

You heard it here first.

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