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Posts Tagged ‘mobile marketing’



David Haase

08/17/2011

Mobile Requires a Strategy that Understands Users
09:53 am by David Haase

Do you have a mobile strategy, or are you just using mobile?

Yeah, I thought so.

Pew (more specifically, the Pew Internet & American Life Project) found three things in its latest survey of cell phone users that we found intriguing and that you must know about.

  • 51% of all cell phone owners use their phone to get information right away.
  • 20% of all cell phone owners felt frustration because their phone was taking too long to download something.
  • 42% of all cell phone owners use their phone for entertainment when they are bored.

Lessons learned:

  • Cell phone users are impatient. (Hmm, I believe we’ve seen that before going all the way back to dial-up modems.)
  • Users rely on their cell phones when they need information right now, as I did on Monday when I was lost and looking for my lunch partners.
  • Cell phones are like bright shiny objects that keep us quiet when we are restive.

Things you can incorporate into your strategy:

  • Optimize for mobile use. Make it easy – and FAST!
  • Put the important stuff first. (I’ve been preaching this since I was a newspaper copy editor … a few years ago.)
  • Give your audience something to amuse themselves. It could translate into a sale, donation or whatever you ask of them.

Read that Pew study. It’s not that long, has big charts and will help you remember what people are actually using their phones for.

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Max Fose

08/12/2011

Q&A about QR
01:59 pm by Max Fose

QR codes — you may not know the name, but you know the look. In fact, we have a picture of one hanging in our office:

QR Code

These codes are specifically made for smartphones. The code contains data, much like a bar code, which can be scanned by a smartphone’s camera. Once scanned, the smartphone can access specific information. This includes:

  • Linking to digital content
  • Activating phone functions
  • Directing the phone to a specific Web location

These QR codes serve almost as mini-applications, but instead of downloading from an app market, they can be scanned from print and digital locations.

Before you dismiss QR codes as too niche for your business, realize that 14 million Americans scanned QR codes in June alone. Of these 14 million, a large majority tends to be young professionals with six-figure incomes.

The most frequently scanned QR codes appear in print magazines and newspapers. Print media taking the lead in a digital marketing technology? That’s worth your attention as well.

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