The 3Cs

IWS excels at integrating creative, consistent, content into marketing campaigns. See how we do it.

What we do

  • Public Affairs

    Public Affairs

    We envision your victory and assemble the coalitions, develop the tactics and manage the implementation to get you into the winner’s circle.

  • Content Marketing

    Content Marketing

    Engage and grow your audience.  Our content marketing experts develop targeted, shareable content that drives traffic and boosts your brand.

  • Traditional

    Traditional

    For your audience who is not online, we will design, produce and place eye-catching, powerful ads for TV and radio spots that deliver.

  • Creative

    Creative

    From established brands to brand new ventures, we work with you to create fresh concepts and pixel-perfect designs that get results.

  • Digital

    Digital

    Every communication campaign requires a Website. We design, build out and maintain functional and user-friendly sites that can do it all.

Latest Blog

Move Over Personalized Marketing - Individualized Marketing is Here!

Posted on July 1st at 12:07 pm


Back in 2004, marketers were quickly becoming aware of a trend called “personalized marketing”.  It began when advertisers started targeting by location. Then by browser. Then by operating systems. And finally by time of day.

Pretty soon everything was personalized. Email marketing used first names in subject lines, publishers were targeting people by their browsing history, and banner ads were served to those with relevant interest and needs. It was the perfect equation.


But now, consumers are surrounded by these basic personalized ads. They’ve become so abundant that people have begun tu...

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