Posted on July 1st at 12:07 pm
Back in 2004, marketers were quickly becoming aware of a trend called “personalized marketing”. It began when advertisers started targeting by location. Then by browser. Then by operating systems. And finally by time of day.
Pretty soon everything was personalized. Email marketing used first names in subject lines, publishers were targeting people by their browsing history, and banner ads were served to those with relevant interest and needs. It was the perfect equation.
But now, consumers are surrounded by these basic personalized ads. They’ve become so abundant that people have begun tu...