Rachel Schubert

Shopping Online is More Popular than Ever

By: Rachel Schubert


For those of you who did your Holiday shopping in-store this past Season are a bit behind the technology curve as Americans are using the internet for almost everything nowadays. According to comScore Inc., the global leader in digital analytics, retail and shipping websites skyrocketed during December 2011.

What does this mean? Well, probably not too much if you are above the age of 100 and don’t know what a computer does, or if you just hate giving gifts. But, if you are like the rest of us and usually find yourself in a shopping time crunch during the holidays, let it be known that sales in movies, jewelry/luxury goods, flowers, greetings and gifts grew substantially within one month and we are reminded of the simple joys our home can offer during the hectic holiday season.

This also could mean something for companies without a strong online presence. Of the top 50 web properties with a focus on advertising, The Google Ad Network came in first place, engaging 93% of Americans. …

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