Posted on February 24th at 11:52 am
We are constantly flooded by banner ads and popup ads on websites. Unfortunately for the brands who are advertising, we have now become trained to ignore those ads and focus solely on the site’s content.
So, how can a brand cut through all the "noise" on a website and still get their message across to readers and viewers? Enter Content Marketing!
According to the Content Marketing Institute, content marketing is defined as: " …a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and,...